Design workshop

Book review

Toothpicks & Logos

: This book might be a little generic if you’re already trained in any design field.

It starts with the most requested question ‘What is Design?’, and brings the answers with practical examples according to each categories such as utility, object, communications, environment, and identities, etc.

For the design world has been changing so radically and drastically ever since this book was written, those examples and categories are a little behind of what are we facing at this point of 2007. Without any doubt, the principle should be able to apply no matter how trend and time goes, however what I am looking for if I read a design book is that it would be dealing with current subject such as our utmost hot topic ‘Interaction’.

So, I moved onto another book which is greatly triggering myself.

The Laws of simplicity

: It is more or less close to the personal journal for me, which is intriguing for me.

I started from law 6 CONTEXT according to the author’s instruction saying each chapters are independent of each other and can be used together or alone.

I had a feeling like I went into John Maeda’s head or something, because of all this life observation and the delicate description of every law’s reason to be. Since he is not from design background, it is obvious that what he is talking in this book could be quite different with others. Interestingly, every law’s made up on his own distinguishing way of observation, and it works. It is easy to read, BUT hard to summarize because the way this book was written is more like a story telling or journal. So it is very interesting while you read, but nothing you hold soon after you fold the book.

Well, maybe I have to re read it over and over until I get the clear point of my own.

Final idea proposal

thinking of hybridizing Korean traditional aspects , and it’s really hard.

maybe should think of other idea..





so I got these bunch of idea sketches.

Here’s the description of it.

  • title: ㅈㅜㄹㄱㅡㅅㄱㅣ <distance keeper>
  • observation: In Korea, people tend to get hurry so that they’re less respectful of a person’s own zone, in both spatial and spiritual aspects.
  • inspiration: ‘Defensible Dress’ from I like the observation they did, but I’d rather approach in less defensive way, so that people get around the tester can have positive experience, like fun, friendly- attention.
  • goal: how to awake people who accidentally invade a person’s zone in public space, with less defensive venue.
  • things to consider: Do I want it to be obvious, or subtle?




I had to decide which way to solve this design challenge. I decide to go with the wing one.










midterm presentation

Fry Magazine

What’s that? it’s an aggregator of various magazine servers for magazine lovers who like to collect them. Final hard copy will be delivered to your door which will also bring customized contents, and magazine you prefer in it.

workig on the actual website.

click here to see


class note:

Mies Van der Rohe

Dieter Rams’s principles
God design is
innovative, makes a rpoduct usful, concerned with the environment, helps people to understand a product,

make things predictable,
provide feedback, mapping
what is mapping?
relationship b/ween 2 or more things
input &output
cause &effect

take advantage of
-spatial or physical analogies

Donald Norman
3 ways of emotional design.

Droog design

week7. Iteration

Idea proposal: Iteration of ‘MyMagazine’

I will work with Sangwon, re-doing his awesome project.

In original idea of ‘MyMagazine’, Sangwon introduced the potential of customized Magazine as one example of user generated open source platform. Based on agreement that people want to see actual working system, we are going to make an actual one, which not necessarily working in the real world. On the flash movie, working process of customer collecting their favorite article, and pictures will be demonstrated. Final result will be the actual magazine, which could be either a series of it from one user, or various version from different user.

Resolving the aesthetic and conceptual issues, I see there’s many many collectors those who just love to gather meaningful articles and pictures, and it could be the most important proof of concept to this project.

Currently, we are researching how many collectors’ item are out there, the market share of it, and annual growth.

Optional Reading:

Rory Hamilton

More Optional Readings:

Because failure is okay…
setup for failure = setup for success
John Maeda

Why the overwhelming numbers of design flops?
Alice Rawsthorn

Iterative User Interface Design
Jakob Nielsen



check out! well….I already checked them.. ouch, my $12… 😦

National Design Week

week5. Idea developing

design skteches

s2 sketch1s3


p1 p2p3


Helvetica (2007)

West 4th and 6th ave and Monday 3: 40pm, first day of October. alone, with candies. There’re 4 more other people at the theater. Helvetica….it gives me certain sense of homage.

I wanted to go to graphic design school before came to ITP, which was an option at that moment. I was in love with typography and post-modern style visual images such as David Carson’s. Magazines, lots of published graphics in papers and screens always drew me to the fantastic world I dreamed of. It’s all about typo and graphic design and history of it. So the movie, Helvetica, was like a box of chocolate, to me at least.

When it come to academic perspective, it was very knowledgeable and a great example of documentation, as well. For instance, a part interviewing original creator of Helvetica, which selected from the name of Helvetia meaning Switzerland. The graphics director used to mark info for each scenes was smart. Interviewing lots of experts of graphic design from legendary figure to currently working as designers made this movie proficient in informative way.

vaguley remember few quotes I like from the movie.

” Typo is all about the white space, not the black letter. Space between black letters defines typo. You got to see it when you design.”

“I did everything that graphic designer wasn’t supposed to do, and now people like to call it as Post Modern Style.” -David Carson

week4. Observation

class memo.

-Design process is not linear, but complex.

-Where does you idea fit in?

– Things to keep in mind.

problem-solving vs. environment. functionality vs. expression

imagination and fantasy. aesthetic. form.

Observation photo

observ1 observ2 observ3 4

Need finding

Target user: mid 20 to 30 who work wearing formal outfit, using public transportation, and carrying load of stuff.


Bug list:
1. Load of heavy stuff, packed transportation, and standing keeping balance during commute must hurt your feet so bad.

2. You need comforting shoes, but you cannot go to work with running shoes.

3. Also, you cannot just wear flat shoes all the time because you want to match shoes with whole outfit.

4. It wasn’t hart to notice that most of them carrying spare flat shoes, and wear it while commute.

sketch1 sketch2

Idea Sketch


It’s converting from high hill to flat shoes! Yeh~~

week3. Project 1












week2. Design Icon

have lots of expectations on this class, cause we all have been waiting for it at ITP.

week1. What Will Be The Next Design Icon?

my answer is ‘Sustainable Design‘.

you can see the process of how I came up with the idea.



idea development





Chairs sitting pretty as a design icon, but for how long?
Alice Rawsthorn

Provoking Magic : Ingo Maurer (sep. 26. 07)

L’Eclat Joyeux , 2005 Holonzk,2000 LED Wallpaper,2007

Simply saying, I’m pretty fascinated. He’s done lots and lots of works showing fresh idea which you and I could almost done. almost…

I’m provoked. really… It’s a good way to start design thinking with stirring head by nice exhibitions. Anthony Dunne made a point about the great potential of sustainable design, and Ingo Maurer proved that design can be fun and no-squeezing-brain all the time. So I’m going to make a rug and blanket out of discarded clothes, and furnitures by wire with full of joy. Design can be fun! not just work. I want to prove it.

a week later that day, I bumped into him at Wawa. He was having lunch with a guy looked mid 30. Living in NYC, what a nice thing it is…



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